This past week's massive winter storm that impacted the lives of tens of millions inspired some within the real estate profession and politics to reveal who/what they are via some unprofessional marketing mostly via social media or the comments section of articles.

Which consumer would be attracted to any agent or politician who broadcasts their glee/fake pity at the extremely anguishing images of hundreds of trees devastated by ice in Nashville and Franklin, Tennessee? Anyone? "Hey, move here: we don't have ice storms!". "So while you are digging through snow and ice, WE are here basking in the sun....Move here!" Really?

_{How on earth does pointing out a difficult moment in someone else's life somewhere far away by highlighting how amazing your life is help them? It doesn't. It actually makes them feel worse.} 

_{So while it may be true that someone on a Caribbean Island is warm and toasty, sunning themselves on a sandy beach while someone else is in Texas dealing with a painful power outage and ice-covered road with cars smashing into one another, you can be certain that a moment will arrive when that shimmering water and sandy beach lined with palm trees could at some point turn into a wild hurricane inflicting a deadly, chaotic mess.}

_{No region, city, town, village, or island anywhere is immune to disaster. Yes, even laid-back, down under Bondi Beach in Sydney, Australia, recently experienced horror the likes of which no one could imagine. Between earthquakes, hurricanes, wildfires, social unrest, floods, tornadoes, extreme heat, extreme cold, snow, ice, mass shootings, heatwaves, droughts, you-name-it, the chances of escaping some form of disaster are slim.}