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$50 Trillion Listing The Importance Of Housing

No, this is not a new Reality TV show you'll see anywhere. It's the REAL world. Residential Real Estate in the US has a projected market volume of roughly $106 trillion and homes are valued at around $50 trillion! That is a huge number and valued very similarly - if not higher -  than the entire US equity markets, which puts things into perspective.  This is just how important housing is. This is why I take what I do very seriously so that others take me seriously

 

It amazes me how many people have belittled the important role agents play in our world knowing they are actively involved in the largest segment of our economy. Serious, professional agents deliver untold value to the consumer. I know it. Many consumers know it, but sadly many don't or have been led to believe my work is frivolous, simple, easy, and overpaid.

 

To be taken seriously, I have to conduct myself in a certain way, both in words and actions. TV shows that have made clowns, and worse, out of agents are bad. Yes, hamming it up a bit to make more entertaining TV or social media posts is somewhat justifiable in a world where it's extremely difficult to capture the consumer's attention. But all the other stuff: the pre-showing commissions calculations (with zero deductions, splits, expenses, etc) and the quick-and-easy jet-set lifestyle that includes huge checks in between sips of champagne and caviar on a yacht in the MED is inaccurate, false, and damaging.

 

Now that we have all been reminded once again just how serious an investment real estate is in the lives of most people, let us also be reminded of the seriousness of the work and profession and clearly communicate this to the world. I act accordingly.

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Ken interprets market data, staying in constant communication and offering valuable insight that then translates into an informed decision.

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