Phase 1.  Compass Private Exclusive:

With Compass Private Exclusive, I can privately market your home to the largest network of top agents without the risks of public price drops or accumulating days on market. This phase allows us to test pricing, gain critical pricing insights, and generate early demand. The pre-market exclusivity creates urgency among serious buyers while keeping us in full control to adjust strategy as needed. Sometimes this produces a buyer that will pay a premium for certainty or pay a premium to not have competition.

Phase 2. Compass Coming Soon:

Next, I broaden my reach with a second ‘pre-market’ phase exposing the listing to millions through Compass Coming Soon. In this phase the home is showcased to all agents from all brokerages and all consumers on the internet, without the risk of exposure from the MLS and Portal Sites, where days on market and price drops are publicly displayed.

Phase 3. Go Live on All Platforms:

Armed with feedback from agents and buyers, we strategically launch the home to the public market. By this stage we’ll have refined pricing, addressed any concerns, and optimized the presentation of the property. This ensures we enter the market with maximum demand and confidence to achieve the best outcome for all.

The success of the movie business often lies in its ability to do movie launches via multiple trailers to build excitement and demand. The Compass 3- Phase Marketing Strategy allows me to launch listings multiple times too, to build excitement and demand and refine all elements around the marketing strategy.

It's as simple as.....One.....Two....Three......